#5: What's keeping me up at night - Branding

John Dodson 2 weeks
I was laying in bed and my mind was racing; this is typical behavior for me. This time around I couldn't get the idea of brand language, phrases, colors, and imaging out of my head. With our most recent pivot, what I had used prior didn't quite fit anymore.

I did more reading into brand voice and brand archetypes, but I came across the shared video. I've listened to James Currier speak a bunch of times, but despite being four years old, this speech really hit the spot. For the first time, I heard someone speak at depth about the power of language and name in the context of startups.

Next is figuring out a new brand voice for Pivvt...

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