Category:
Inside Pivvt Inside Pivvt

Spotify (Anchor.fm) is the latest to expand creator monetization

2 days
Spotify announced yesterday that they will be enabling podcasters to create subscription options for listeners, a direct hit to Patreon. They are recognizing the need for more monetization options for content creators beyond advertising. You have to wonder, at what point will the market get tired of subscriptions...

Another interesting announcement was a deep integration with Wordpress, to make it easy for blogs to be transcribed into audio form for podcast distribution, or to transcribe podcast episodes into a text-based blog post. Interesting tools, especially the latter. However, the last thing I want to hear is a mechanical voice reading a blog post for me, but it could be good for vision impaired audiences (if they don't already have text to voice capability already?)

like 0
fire 0
hundred 0
love 0
party 0
laugh 0
0 comments
View Post
Inside Pivvt Inside Pivvt

The Creator Economy Middle Class

John Dodson 3 days
I recently came across a great article that really hit on points that I have been thinking about recently. I especially liked the term "creator economy middle class" because it really hits on problems I see on the internet today. Our entire focus at Pivvt is on this group and their audience.

Over the next couple of weeks, I will be touching on the ten points discussed in the article.

For now, here is the provided summary for the article:

Right now, the creative economy on platforms like YouTube and Instagram looks a lot like the U.S. economy — there are a few big winners and a lot of people hustling to make a living and barely getting by. But it doesn’t have to be like this. Platforms can be — and sometimes are — the new vehicles for the American Dream, offering a stable, middle-class income and the promise of upward mobility. Fulfill that potential, however, is a choice: Platforms can decide how they dole out exposure and rewards, and whether they broaden users’ exposure or create filter bubbles with rigid hierarchies. The author recommends 10 policies platforms can adopt to broaden opportunity: 1) focus on content types with lower replay value, 2) serve heterogeneity in user preferences & empower niche, 3) recommend content algorithmically with an element of randomness, 4) facilitate collabs and community, 5) provide capital investment to up-and-coming creators, 6) decouple creator payouts from audience demographic, 7) allow creators to capitalize on superfans, 8) create passive (or almost-passive) income opportunities for creators, 9) offer a form of Universal Creative Income (UCI), and 10) provide creator education and training.

like 0
fire 0
hundred 0
love 0
party 0
laugh 0
0 comments
View Post
Inside Pivvt Inside Pivvt

A focus on the Creative Economy

1 week
Patreon led the charge, then Substack, and others followed. Creators are breaking away from big publications and turning to other apps to monetize their content independently. YouTube has a subscription service for channels, and now it appears that LinkedIn is getting into the space as well.

The creative economy is the future of small business, and the big tech companies are noticing.

like 1
fire 0
hundred 0
love 0
party 0
laugh 0
0 comments
View Post
Vulnerable Founder Vulnerable Founder

#19: Startup School Build Sprint

1 week
I've talked about Y Combinator before, and Startup School is a free program they put together to bring best practices curriculum to aspiring entrepreneurs. Let's just say that is is very well worth the cost! In all seriousness, it's a great model because they help to educate new founders which ultimately feeds into their Y Combinator program. There's no question that the program pays for itself; it's a brilliant funnel to their core business.

That said, they are kicking off their next iteration of the "Build Sprint" this week. This is a four week program for Startup School entrepreneurs to set a very specific goal to accomplish in that time, to help build momentum into the application deadline for the next YC summer cohort.

Photo by Braden Collum on Unsplash


I am joining this Build Sprint to target building up our customer base. My goal for the next four weeks is:
Get 10 customers onboarded onto the new app.

So now that the world can see my goal (that includes the two of you who actually read this!), it's time to go out and get things done. Here's to a good four weeks, and I'll be sure to post updates about my experiences during that time, right here.

like 1
fire 1
hundred 0
love 0
party 0
laugh 0
0 comments
View Post
Vulnerable Founder Vulnerable Founder

#18: What keeps me up at night - Beachhead market

2 weeks
I am laying here in bed wide awake. I have a very clear idea of the problem I’m trying to solve as an entrepreneur, but finding the right starting point to build traction with an initial market is tough. How do you discover an initial customer base that has a distinct problem that you can provide a solution for?

I’ve tried a number of hypotheses and the general excitement was there, but actions spoke differently than words. I’ve been tapping into a space that draws interest, but haven’t nailed a pain point that is triggering an immediate response. I haven’t quite landed on the right value proposition for my customers.

I’ve done some early experiments which included a brief survey and some customer conversations. What has been generally universal is that creators are pressed for time. Many are doing their creations as a side gig with aspirations that one day out could become a business. I need to provide them value by saving them time in some way.

Another interesting point is that there seems to primarily be interest in video creation (YouTube and Tik Tok) and/or podcasting. Some are blogging but most seem to be focused on video or audio. I think I need to really focus my attention on these specific kinds of creators. This is a popular niche that has momentum and a growing need for value.

So that’s it. My beachhead market is YouTubers and podcasters that want to save time. See how easy that was? Ok now to figure out exactly what the solution will need to be... 😆

Photo by Michael Olsen on Unsplash

like 1
fire 0
hundred 1
love 0
party 0
laugh 0
0 comments
View Post
Vulnerable Founder Vulnerable Founder

#17a: I am invisible to the algorithm (video!)

3 weeks
So I decided to give video a shot. It's a lot more work to get an episode out, but if it can help expand my reach into the video audience, it might be worth the time and effort. If anything, I will better understand customers that come from the video creation side.

Nothing like a blank white wall for background aesthetics!

like 0
fire 0
hundred 0
love 1
party 0
laugh 0
0 comments
View Post
Vulnerable Founder Vulnerable Founder

#17: I am invisible to the algorithm

3 weeks
Create Audio Post Button Open post to play audio.

like 0
fire 0
hundred 0
love 0
party 0
laugh 0
0 comments
View Post
Vulnerable Founder Vulnerable Founder

#16: A week after the survey for my big idea

John Dodson 3 weeks
The big idea fizzled.

I did, however, get ten responses from the survey. I believe that the responses probably came from maybe seven or eight unique individuals. It was a good idea to pull back from putting money into the responses because of extremely limited reach. As mentioned previously, I'll save that for a future "fundraiser". Despite the small sample, it did provide a little bit of insight.

Some interesting findings:

YouTube and podcasts covered the entirety of responses. Some were classified as different types of content, but all links were directed to YouTube (8) or a podcast platform (2). All ten responses were marked as never having financially supported the creator, but also would be willing to support that creator if it didn't require their own money. (A couple more responses were shared in the comments of my post, and it include one YouTube channel and one podcast.)

Videos & Podcasts


These results matched one hypothesis that I was interested in finding out. As we consume content for free, people would still like to be able to support their favorite creators more.

No disagreement in the responses


Again, the sample was very small, but it did point me in a direction I had been thinking about. How can I create an environment where audiences can support their favorite creators without the use of cash?

like 2
fire 0
hundred 0
love 0
party 0
laugh 0
1 comment
View Post
Inside Pivvt Inside Pivvt

Who are your favorite creators?

John Dodson 1 month
🔥 Independent content creators are the future of media. YouTube channels and podcasts have blown up in recent years, and there is so much amazing content available. With the abundance of content comes obscurity. It is hard to discover great creators because there is just so many of them out there. BUT where are they?

👀 I want to discover great content creators. Who are the creators that you check out regularly, whether if it's watching their videos, reading their articles, or listening to their podcast? Who are these hidden gems that you follow, whether once a week, or even every day?

⬇️ Please fill out the form below. I am working on compiling a list and will share it at the end of the survey. This survey will be open for just one week, so please submit your answers and share the link to this post (or survey) to your friends.

🙏🏼 Thank you so much for your input!


(The form asks for an email address; your address will NOT be shared. I will send a follow-up at the end of the survey, and will also be sending a thank you note to each person that responds via the form.)

like 0
fire 0
hundred 0
love 0
party 0
laugh 0
0 comments
View Post
Vulnerable Founder Vulnerable Founder

#15: Quick update on the little big idea

John Dodson 1 month
It was a busy week/weekend working on getting some final pieces wrapped up for our app and landing page, and also putting in some work on my Y Combinator application (more about that later).

I finally had the chance to get around to preparing my survey to send out to people tomorrow. One thing that I thought about was that my test was actually more complicated than it needed to be. I thought about simplifying it a bit, especially it being the first one.

I'm removing the money and making it just a survey. Will people respond to share who their favorite creators are? I also ask if they've ever financially supported this creator, and if they would give if it didn't involve their own money. Very curious about answers to that one.

In the future, I would like to give out money, but perhaps that's something to be done in the future AFTER I gather a bit more traction, so we can raise even more money to give to creators.

like 1
fire 0
hundred 0
love 0
party 0
laugh 0
0 comments
View Post
Mobile Menu